Want your website managed by Matt Diggity’s hand picked team of world-class SEOs?

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We Work With

Case Studies

On average we more than double our client's traffic

Voucher site sessions increased by 1948%


Revenue increase by 225%


Traffic increase 450%


99% traffic increase


Ready to take your SEO to the next level?

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We're trusted by the very best in SEO

Our new project has brought together the smartest minds in digital marketing - hand selected by SEO figurehead Matt Diggity. No matter what the competition, The Search Initiative can help grow your traffic and significantly boost the profitability of your business.

“People have been asking me for referrals for SEO services for years, but I always hesitated because I never trusted other agencies. When I sat down with the folks at the Search Initiative, I realized that these guys were a lot like myself. They relied on cutting edge SEO techniques based on their own internal testing. And they had the track record to back it up. A few months later, I joined their board of advisors and now collaborate on their ranking strategy.”

Matthew Diggity, Internet Entrepreneur & Founder of Diggity Marketing Blog and Lead Spring


Years of Combined SEO Experience


Websites Ranked across multiple niches


High Authority Links Built


Average Traffic Increase


Major Google Algorithm Updates Passed


Average KW position increases

Our Full Range of Penguin, Panda and Fred-proof Services

The team have 50+ years of combined SEO experience and have worked across hundreds of different websites across a huge variety of niches. Our speciality is creating SEO strategies that get you ranking at the top of Google, and keep you there long-term.

Monthly Ranking Services

We take complete control of your website’s SEO performance and deliver a monthly programme of link building and onsite SEO. You’ll get a bespoke monthly strategy, with a roadmap and estimated timescales to achieve planned goals for increases in keywords, traffic and revenue. We’re always available to answer your questions about the campaign and our reporting is extremely thorough and clear to understand.

Penalty removal

Should your site have been caught with a manual, Panda or Penguin penalty the Search Initiative can help diagnose and remove the problem. Our speciality is removing penalties from sites and ranking them higher than they were pre-penalty. Our sophisticated link-detoxing processes and disavow procedure often leads to penalties being lifted in less than a month.

White label SEO

If you’re an SEO in need of some client assistance The Search Initiative outsource programme may interest you. We work with many SEO agencies and freelancers who leave the difficulty of ranking their clients’ websites to us. We can take care of the client management or leave that to you; and we can even provide non-branded report documents so you can add your own company logo.

Reputation Management

Our high powered link building strategies and quality content production allows us to rank multiple pages for the same search term. These techniques are perfect if you need a full page of positive articles for your brand, company or personal name. Whether it’s removing a negative review or article off the 1st page or simply populating the SERPs with positive articles - The Search Initiative, can help improve your reputation online.

Discuss your SEO with one of our strategists

Book an analysis now

Here’s what our clients say about us:

"Worked with Will and his team for a couple of months now. They are very professional and service oriented. Deliver on time and super responsive when I have had any questions or concerns."

Pär L, SW Gambling Affiliate

"Great service. Each month our traffic increases and we get tons of new leads. The only issue for us is keeping on top of all the new business!"

Steve C, USA Investment website owner

"The Search Initiative really know they're stuff; took our site from nowhere to first page of Google for lots of really important keywords. We'd happily recommend them."

Jon N, UK, Property website owner

"I spent months looking for the right SEO agency, so when I saw Matt had an Agency he would recommend I jumped at the chance. 6 months later and the value and quality of The Search Initiative has been amazing. We are ranking a large site for multiple terms and whilst the foundations are still being laid in the project we can see the value and the future position of our site - this is one agency I would have no hesitation in recommending to anyone who is serious about growing their business!"

James T Website owner

"I think your team has done a wonderful job. Jonny does great work and is a very knowledgeable project manger. I would recommend your services to others that are looking for a hands-off SEO approach."

Brad W, A Conversion Rate Optimisation Agency

Find Out How We Can Help You

Our team are ready to learn more about your website. All you need to do is let us know your name, email and website and we’ll get back to you within 24 hours with a full breakdown of what’s needed to get on page 1 of Google.

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Ready for a serious boost in traffic and rankings?

Demand is currently very high for our boutique team of specialists and so there are limited places available for new clients. Please contact us with as much information about your website as possible and we’ll get back to you quickly with an assessment of your website and whether our team are able to take your campaign on.

We only work with websites where astronomical growth is achievable, so please only contact us if you have ambitious plans for your business and have a budget for world class SEO services (at least $2k per month).

Call Us

US - (864) 939-8440

UK - 0203 176 8879