Cookie Policy

Effective Date: 6 June 2025

  1. Introduction

    This Cookie Policy explains how Bazooka Search Limited t/a The Search Initiative ("Company," "we," "us," or "our") uses cookies and similar technologies to recognize you when you visit our website at https://thesearchinitiative.com ("Website"). It explains what these technologies are, why we use them, and your rights to control their use. For more information on how we use, store, and keep your personal data secure, see our Privacy Policy.

  2. What Are Cookies?

    Cookies are small data files placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, Bazooka Search Limited t/a The Search Initiative) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

  3. Why Do We Use Cookies?

    We use first-party and third-party cookies for several reasons:

    • Essential Cookies: These are necessary for the website to function and cannot be switched off in our systems.
    • Performance and Functionality Cookies: These help us understand how our website is being used, how effective our marketing campaigns are, and help us customize and improve our websites for you.
    • Analytics and Customization Cookies: These collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are.
    • Advertising Cookies: These are used to make advertising messages more relevant to you.
  4. Types of Cookies We Use

    The types of cookies we use include:

    Type of Cookie Purpose
    Essential Cookies Necessary for the operation of our website. They include, for example, cookies that enable you to log into secure areas.
    Performance Cookies Allow us to recognize and count the number of visitors and see how visitors move around our website.
    Functionality Cookies Used to recognize you when you return to our website. This enables us to personalize our content for you.
    Targeting Cookies Record your visit to our website, the pages you have visited, and the links you have followed.
  5. How Can You Control Cookies?

    You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas may be restricted. Most web browsers allow some control of most cookies through the browser settings.

  6. Changes to This Cookie Policy

    We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

  7. Contact Us

    If you have any questions about our use of cookies or other technologies, please email us at [email protected].


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