15,000+

High Authority Links Built

. . .

110%

Average Traffic Increase

. . .

< 24 hour

Response Time on Enquiries

. . .
Introduction to The Search Initiative

Who Are We?

The Search Initiative is primarily a team of world-class technical SEOs. We approach SEO as engineers first and foremost, focusing on understanding Google’s algorithm to improve search performance for our clients.

Approach to SEO

What do we do?

We grow your traffic, no matter what. The world of SEO can change at lightspeed: what works one month might flop the next. By reverse-engineering Google’s algorithm we stay ahead of the curve, equipping ourselves to operate with maximum agility and deliver results no matter the challenges.

Introduction to The Search Initiative

The TSI team

Education, meet expertise. Our TSI team is carefully selected from some of the top universities in the world and trained at our own in-house SEO Academy. We emphasize a full-stack approach to SEO that’s grounded in technical best practices, fueling a results-based reputation that speaks for itself.

Approach to SEO

100+ years of experience in search

Working with TSI unlocks decades of collective experience operating in the highest levels of a highly competitive field. Leverage the minds of industry experts alongside partners like Ahrefs and Semrush to deliver SEO performance you’ve heard about but never seen before.

The Brains Behind the Operation

Matt Diggity

Matt Diggity

There are just a handful of names that have earned a reputation as global leaders in the world of SEO: Matt Diggity is one of them. A renowned and highly-respected SEO, Matt works as Director for The Search Initiative, where his wealth of experience and insight guides TSI’s research and helps develop the most effective strategies possible for our clients.

Our Team

Our Team

Full-stack SEO is a team sport, and TSI is no exception. Our specialist Account Managers, Technical SEO Strategists, Link Builders, and Content Writers work together to transform their skill, passion, and training into higher performance and visibility for your site.



Meet the Senior team

Full-stack SEO is a team sport, and TSI is no exception. Our specialist Account Managers, Technical SEO Strategists, Link Builders, and Content Writers work together to transform their skill, passion, and training into higher performance and visibility for your site.

Matt Diggity
Matt Diggity

Director

Will Bagnall
Will Bagnall

CEO

Andrew Oleksik
Andrew Oleksik

General Manager

Antony Simon
Antony Simon

Head of Client Success

Raf Nassir
Raf Nassir

Commercial Director

Filip Ruprich
Filip Ruprich

Head Of SEO

Jamie Stanley
Jamie Stanley

Head of Content

Veranika Zasimovich
Veranika Zasimovich

Marketing Manager

Artur Karpinski
Artur Karpinski

Senior Account Manager & Team Leader

Izabela Rekowska
Izabela Rekowska

Senior Account Manager

Davor Andovski
Davor Andovski

Account Manager

Filip Hennig
Filip Hennig

Account Manager

Hetvi Thakker
Hetvi Thakker

Junior Account Manager

Gracjan Gaducewicz
Gracjan Gaducewicz

Senior SEO & Team Leader

Marcin Gabryel
Marcin Gabryel

Senior SEO & Team Leader

Marcin  Walkowiak
Marcin Walkowiak

Senior SEO & Team Leader

Kris Mierzynski
Kris Mierzynski

Digital Marketing Manager

Julia Lysakowska
Julia Lysakowska

Editor in Chief

Natalia Janicka
Natalia Janicka

Outreach Team Leader

Our work speaks for itself (but so do our clients' reviews)

Google Review

"The Search Initiative is the first team I've worked with that has provided the results I was looking for."

Aug 2025

"Working with Davor Andovski at TSI has been great. The entire team is very knowledgeable, and they care about getting things right. Highly recommend the TSI team for SEO."

Aug 2025

"I reached out to The Search Initiative to help me understand how we could improve our site`s Linux-Intelligence.com presence in Google`s search results. They provided a preliminary SEO report that broke it all down clearly historical performance, keyword opportunities, and key site issues giving me a clear picture of what was holding the site back. These insights were easy to understand and helped me take the right steps to get us back on track."

Mar 2025

"They respond well to our needs and help provide clear explanations when it comes to some of the more technical issues."

Mar 2025

"They provided all deliverables with my branding, making the process smooth and professional."

Mar 2025

"If you're looking for an SEO partner that delivers real results, I highly recommend The Search Initiative."

Mar 2025

"We appreciate their attention to detail."

Mar 2025

"I really appreciated the regular check-ins and updates."

Mar 2025

"It's been a fantastic experience, and we look forward to continuing our partnership."

Mar 2025

"Great group to work with. They made huge impacts on our B2B ecom store."

Jan 2025

"I reached out to The Search Initiative to help me understand how we could improve our site`s Linux-Intelligence.com presence in Google`s search results. They provided a preliminary SEO report that broke it all down clearly historical performance, keyword opportunities, and key site issues giving me a clear picture of what was holding the site back. These insights were easy to understand and helped me take the right steps to get us back on track."

Mar 2025

"Great group to work with. They made huge impacts on our B2B ecom store."

Jan 2025

"The best SEO agency I`ve ever worked with. I`ve been partnered with TSI for 5+ years now with great success. They took my website to the top of the search results and have kept me there over the years, overcoming competitors and algorithm changes. As a business owner, SEO used to be my biggest worry, but now with TSI I don`t think about SEO at all, I know it`s handled. I am free to grow my business in other areas."

Dec 2024

"The best SEO agency I've ever worked with. I've been partnered with TSI for 5+ years now with great success. They took my website to the top of the search results and have kept me there over the years, overcoming competitors and algorithm changes. As a business owner, SEO used to be my biggest worry, but now with TSI I don't think about SEO at all, I know it's handled. I am free to grow my business in other areas."

Nov 2024

"We partnered with The Search Initiative for SEO optimization, and the results have been fantastic! Their team delivered great results, significantly improving our websites. All while our project manager Davor ensured the project ran smoothly and effectively. Highly recommend their services!"

Nov 2024

"We had an outstanding experience working with TSI on our SEO efforts. From the very beginning, their organization and attention to detail set them apart. Whether is was discussing progress or strategizing next steps, we always felt informed and confident in the direction we were heading. We saw a significant improvement in our website`s rankings and traffic throughout the year, which led to increased visibility and sales. Highly recommend TSI for anyone looking to improve their SEO efforts."

Nov 2024

"Great work! We’ve seen 100x increase on our website with their help."

Mar 2024

"Working with The Search Initiative has been a game changer for our SEO efforts. You can always count on their tailored approach and proactive solutions. The communication with their team is prompt and effortless, a lifesaver in fast-paced workflows. We’re confident in their capabilities and look forward to continued success together. Highly recommended!"

Feb 2024

"SEO agency with very in depth knowledge. We started seeing results quite soon. Friendly and fast communication. Clear roadmap and always providing excellent explanation about more technical points."

Jan 2024

"We hired TSI to help us in figuring out why one of our sites lost a lot of rankings in one of the recent Google core updates. We came up with a game plan together that’s now being implemented. I’m happy with the work that they provided and would recommend TSI to anyone wanting to improve traffic to their site or regain lost traffic and rankings."

Sept 2023

"We had a great experience working with The Search Initiative for an initial audit of our site strategy, keyword targeting, and link building. Would absolutely work together in the future!"

Aug 2023

"I really liked the detailed technical analysis they provided and the report they gave me showing all the main issues in my website. They also were happy to clarify things when I had questions."

June 2023

"Search Initiative has been amazing. Their honesty and professionalism is unmatched. Their knowledge and experience is on a different level and I highly recommend using their services."

May 2023

"Excellent project management and communication. We used them for six months and we’re seeing a decent spike in sessions already."

Apr 2023

"I recently worked with The Search Initiative and was blown away by their level of expertise and customer service. Their team helped recover my website from a Google update and I couldn’t be happier with the results."

Mar 2023

"great service, very prompt and accessible communication."

Feb 2023

See all reviews

100+ years of experience in search

Better SEO for your business is less than 24 hours away. If you’re interested in working with us, just fill this out and hit ‘send.’ Within 24 hours, we’ll be in contact with a comprehensive plan for how to get your business to Page 1 of Google.

Call Us

+19472224438

+442080592223

Email Us

Send us your name, email, website, and any detailed information you can provide about the project, and we’ll get back to you within 24-hours with a plan to get to First Page in Google.

Ask yourself: Am I ready for a serious boost in traffic and rankings?

Demand for our team of experts is high, and there are limited spaces available for new clients, so contact us and claim your spot today!