About the Agency


High Authority Links Built

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Average Traffic Increase

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< 24 hour

Response Time on Enquiries

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Introduction to The Search Initiative .

Who Are We?

The Search Initiative is home to some of the finest minds in SEO, headquartered in the UK. Our ever-changing strategies are based on the rigorous testing and data shared by Matt Diggity, Ahrefs, and our other partners.

Approach to SEO .

A Team of Highly-Educated Experts

Each member of our team is hand-picked from the UK’s finest universities. Out of hundreds of applicants, only a handful of people are selected to join the team.

All new recruits go through our own in-house SEO Academy. This intense training program turns intelligent, passionate people into world-class SEO experts who are ready to turn struggling websites into success stories.

SEO Experts from the World’s Top Universities

Hiring SEOs from the smartest universities

The Brains Behind the Operation

Matt Diggity

Matt Diggity

A renowned and highly-respected SEO, also known as the “sexiest man in Chiang Mai”, with a wealth of knowledge on the most effective strategies today.

Matt created an entire community driven to share knowledge and enlighten aspiring online entrepreneurs. As a Director for The Search Initiative, Matt overlooks research and client progress.

Our Team

Our Team

Our team of specialist Account Managers and Technical SEO Strategists devise and execute highly-targeted SEO strategies that are designed to grow your business' online search presence whilst keeping your KPIs in mind.

Our campaigns are backed up by a team of highly trained Content Writers and skilled Link Builders who will help boost your site's SEO performance.

TSI collaborating on a project
TSI collaborating on a project
TSI collaborating on a project
TSI collaborating on a project
TSI collaborating on a project
TSI collaborating on a project
Who we've worked with...

"Worked with Will and his team for a couple of months now. They are very professional and service oriented. Deliver on time and super responsive when I have had any questions or concerns."

Pär L Review

Pär L, SW Gambling Affiliate

"Great service. Each month our traffic increases and we get tons of new leads. The only issue for us is keeping on top of all the new business!"

Steve C Review

Steve C, USA Investment Website Owner

"The Search Initiative really know they're stuff; took our site from nowhere to first page of Google for lots of really important keywords. We'd happily recommend them."

Jon N Review

Jon N, UK Property Website Owner

"We are ranking a large site for multiple terms and whilst the foundations are still being laid in the project we can see the value and the future position of our site - this is one agency I would have no hesitation in recommending to anyone who is serious about growing their business!"

James T Website Owner

"I think your team has done a wonderful job. Jonny does great work and is a very knowledgeable project manger. I would recommend your services to others that are looking for a hands-off SEO approach."

Brad W Review

Brad W A Conversion Rate Optimisation Agency

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How can we help you?

We'd love to tell you more!

Send us your name, email, website, and any detailed information you can provide about the project, and we’ll get back to you within 24-hours with a plan to get to First Page in Google.

Ask yourself: Am I ready for a serious boost in traffic and rankings?

Demand for our team of experts is high, and there are limited spaces available for new clients, so contact us and claim your spot today!