Full-Service SEO

SEO is the process of optimizing your site and its content in order to show up in the top organic search results of a given search engine (Google or Bing, for example).

Hundreds of different ranking factors influence where your web page shows up in the SERPs (Search Engine Results Pages), making this process a highly complex one to get right. This is why many business owners opt to use professional search engine optimization services like TSI.

Yes, it absolutely does. While the details of effective SEO management can and do change with algorithm updates or advancements in AI, SEO management itself continues to pay off (just look at our recent testimonials and case studies). But ensuring this effectiveness remains consistent requires constant testing and adaptation, which is why we employ some of the smartest and most dedicated SEOs on the planet.

A website that is invisible to your potential clients isn’t much better than having no site at all, which is why effective SEO is so critical.

Ranking your site high in the results of search engines guarantees the kind of targeted organic traffic that drives better ROI and puts you ahead of your competition. It also increases brand awareness, can reduce PPC ad costs, and will continue to drive customers to your site well after you’ve paid for it. And if that isn’t enough, just remember that 70-80% of search engine users focus exclusively on the organic results, which is exactly where you’ll land with effective SEO management.

Technical SEO improves your website's infrastructure, making it easier to crawl and index. Modern SEO also includes site speed, internal linking, and mobile responsiveness -- and that’s just the start. Experts like those at TSI can identify technical issues that others might miss.

"Content is king" is a cliche for a reason: it remains true. Google is a text-based web crawler, which means that the web pages it rewards must provide relevant, comprehensive answers to user queries. Besides providing engaging and relevant content, your site should also be structured for search engines with optimized title tags and meta descriptions.

Thus, creating excellent content that’s rewarded in the SERPs is both a science and an art. This requires highly-skilled writers who understand SEO, which can be a challenge. But at TSI, we have you covered. Using practical acumen and additional tools like Surfer SEO, our in-house content team can produce top-quality articles that both your users and Google will love, helping you outrank the competition.

Off-page SEO typically involves link acquisition. Google gauges your website’s authority by the links pointing to it from third-party sites. High-quality backlinks are a crucial ranking factor, but they must complement on-page SEO. Ignore either at your peril!

Link building isn’t about simply acquiring more links, since hundreds of spammy links would hurt your search performance. Link acquisition should be strategic, targeting high-authority, niche-relevant sites with optimized anchor text. SEO services with dedicated outreach teams, like TSI, provide targeted link-building campaigns that increase your authority within your niche while disavowing spammy or potentially harmful links.

Naturally, competent SEOs will have a competent Google presence. When you type their name into a search engine, what comes back? Positive reviews, or crickets? Are they well-known and respected? Have they lectured at industry events or been nominated for any awards? If an SEO company can’t deliver those results for themselves, they likely won’t be able to do the same for you.

Case studies and testimonials aren’t added to an SEO agency’s site to show off, but to demonstrate their competence and proven track record. If you don’t see evidence of any credentials on their site, ask if you can speak with existing clients to see if they’re happy. If the service refuses, move on.

A truly quality SEO service will never promise guaranteed results. Why? Because SEO isn’t a guaranteed science (even Google warns ‘Beware of SEOs that claim to guarantee rankings’).

What a reputable SEO agency can promise, however, is that they will direct all their resources toward improving your search result rankings -- nothing more, nothing less. If an agency promises guaranteed Page 1 rankings, that’s a red flag.

SEO has many moving parts, all of which must be working together comprehensively to deliver results. Avoid an agency that only specialises in a single area of SEO while outsourcing others.

If you want results, you need an agency that can perform all the necessary tasks to deliver those results. The team members who accomplish this might include:

• A team of SEO experts who can offer comprehensive strategies
• An in-house content writing team that produces professional content that both your clients and Google love
• A dedicated team of outreach specialists who secure relevant links from authoritative sites
• Technical wizards who can increase your site speed, add structured data, and find & fix errors
• Designers whose creative expertise can improve the user experience of your site, creating eye-grabbing images and infographics that can be used to build links

SEO is a fast-moving environment which rewards those who can adjust quickly to the latest trends with innovative strategy. What worked last year may fall flat today. To find out if a given agency is a leader in the field, ask the following:

• Do they associate with other leading SEOs in the community?
• Do they hold their own SEO conferences or lecture at events?
• Do they have an R&D division who are continually testing strategies to actively help future-proof their clients?

The right SEO agency should communicate clearly from the start. They should be able to tell you exactly what they’re doing to deliver, what you will be paying for, and answer any questions you have about their services and capabilities (including timelines, as it may take months to see an impact). Here are a few questions to start the conversation:

• What is included in the reports, and how often will they be sent to you?
• What metrics are going to be tracked?
• What deliverables, such as audits and monthly reports, are included, and how soon can you expect them?
• How will your links be built?