Full-Service SEO

Let's start with the basics and define SEO or search engine optimisation. Basically, it is the process of optimising content so that it shows up in the top organic search results of a search engine such as Google and Bing. By performing tweaks to your website, you can help to increase your presence in the search results, but if you get it wrong, the opposite can occur, and you can tank your rankings! With hundreds of ranking factors determining where your web page is going to appear in the SERPS [Search Engine Results Pages], you'll understand why many business owners opt to use professional search engine optimisation services.

Yes, it certainly does! Otherwise, how could we still provide an SEO marketing service? Our customers would soon get wise if they weren't getting results. If you check out the testimonials and case studies, you can read the results our customers are getting from our SEO management services. That's not to say that it is easy; we are continually testing and adapting to meet Google's ever-changing requirements. Luckily for us, we have some of the best minds in the business on our team, search engine optimisation geeks who live and breathe SEO!

Having an online presence has never been more critical, and that doesn't mean just having a website. It needs to be seen because a website that is invisible to potential clients and customers is not much better than having no site at all! If your website is ranked high in the search engines, it will receive targeted traffic that will provide you with a high ROI and put you ahead of the competition.

When your site is showing up high in the search rankings, you'll achieve more brand awareness, and not only that you'll have a 24/7 presence with quality leads coming to you rather than you hunting them down.

If you are running PPC campaigns, SEO can also give you an advantage by reducing ad cost. If you are ranking organically for profitable keywords, then you can decrease your PPC spending and use it elsewhere in your business. SEO will continue to drive new customers to your website, unlike PPC, where as soon you stop paying leads and sales dry up.

We only need to look at the statistics to understand why SEO is the superior marketing strategy; 70 to 80% of search engine users focus exclusively on the organic results.

Technical SEO involves improving the infrastructure of your website. In a traditional sense, it applies to refinements that make your site easier to crawl and index faster. But with modern SEO, it encompasses much more than this; site speed, internal linking, and mobile responsiveness are just the tip of the iceberg. This is when you need SEO scientists like the guys at TSI to put your website under the microscope, they'll find technical issues that many other SEO's would never see.

Content is king has become something of a cliche, but it still is as accurate today [if not more so] that Google is all about content, keeping in mind that it is a text-based web crawler. The web pages on your site should provide relevant and comprehensive answers to the queries that users are typing into the search engine. In addition to writing engaging and well-written content for your users, it also needs to be structured for the search engines with optimised title tags and meta descriptions.

While in years gone by, you could 'keyword stuff' your articles to fool Google into ranking your web page, now the algorithms have become much more refined, and creating excellent content has become both a science and an art.

One of the hardest tasks for many businesses is finding writers who can produce engaging content and understand the fundamentals of SEO. Some SEO services can help you with this. TSI has an in-house content team of highly trained writers who can write first-class articles that both your customers and Google will love. Our writers have also been trained to use additional tools such as Surfer SEO that can further optimise your content to outrank the competition.

When we refer to off-page SEO, we are typically talking about link acquisition. Google primarily perceive the authority of your website by the links pointing to it from third-party websites. While high-quality backlinks are still a vital ranking factor, they go hand in hand with On-page SEO, ignore either at your peril!

Link building isn't about acquiring more links than your competition, hundreds of spammy links will only move the needle one way, and that's down. Link acquisition should be strategic; do-follow links from high-authority niche relevant sites with optimised anchor text will give you the most bang for the buck. SEO services that have their own outreach team such as TSI will be able to provide you with link-building campaigns targeted to your niche rather than just generic backlinks.

Your existing backlink profile should also be thoroughly scrutinised. Your SEO services provider should have the tools on hand to run a thorough check so that any spammy or potentially harmful links can be disavowed.

Google is our friend [most of the time] if you think you have found an SEO service provider that ticks the right boxes then type the name of the company and some of their SEO's into the search box. Do you hear crickets or are their lots of positive mentions of them online? For instance, have they lectured at industry events or been nominated for awards? While your unknown SEO company might be entirely trustworthy and professional, do you want to take a chance on an unknown?

SEO Services that have case studies and testimonials on their website don't just add them to show off but to demonstrate that they have a proven track record. If there is no indication of their credentials available, ask them if you can reach out to existing clients to see how happy they are with the agency's service. If they refuse, just move on.

You won't find a quality SEO service say that they can guarantee results. What you can guarantee from a reputable SEO agency is that they will direct all their skills and resources into doing the very best to improve your search result rankings. Even Google warns 'Beware of SEOs that claim to guarantee rankings'. If an agency guarantees you 1st-page rankings, then that's a big red flag that says avoid.

Some agencies might specialise in certain areas of SEO, for instance, online SEO services, or they may not have a team that can handle everything so they might outsource specific tasks. As you have discovered, SEO has many moving parts content, keyword research, competitor analysis, link-building, technical, design the list goes on.

If you want a complete SEO service that works in perfect synergy then as well as having a team of strategic SEO experts at your disposal, you should expect:

An In-house content writing team that can produce professional content that will engage your clients and customers but also understand the search intent and semantics of your targeted keywords.

A dedicated team of outreach specialists, experts in securing niche relevant links from authoritative websites.

Technical wizards who can tweak and adjust all the technical components of your website, increasing the site speed, adding structured data, and finding all those pesky errors that are preventing you from ranking as well as you should.

Talented designers who can use their creative expertise to improve the user experience of your website and additionally create eye-grabbing images and infographics that can be used to build links

Each of these elements should interact together to produce a combined effort to develop a holistic SEO campaign.

Modern SEO is a fast-moving environment, and the winners are those that are keeping up with the latest trends and coming up with their own innovative strategies. There are two types of SEO agencies; those that stick to the basics and go through the motions and far less common, those that are constantly testing and pushing the boundaries.

So how can we find out if they are leaders in their field?

Do they associate with other leading SEOs in the community?

Do they hold their own SEO conferences or lecture at events?

Do they have an R&D division who are continually testing strategies to actively help future-proof their clients?

Great communication from the start will avoid disappointment down the line. The SEO agency should tell you exactly what they are going to deliver and what you will be paying for. They should be able to answer any questions you have regarding their services. You must be realistic about your expectations, though, SEO is not a quick-fix, and it will likely be months before you see a positive impact.

Questions you should ask include:

What is included in the reports, and how often will they be sent to you?

What metrics are going to be tracked?

What deliverables, such as audits and monthly reports, are included, and how soon can you expect them?

How will your links be built?

While we don't like to boast, we have 100% confidence that we can be described as a world-class SEO service, reach out if you'd like to try our services or have any questions that remain unanswered.