The Gold Standard in SEO Audit Services

An SEO audit is a comprehensive process to evaluate and identify issues that might be preventing a website from ranking optimally in the SERPs. Once any concerns are found, they can be addressed and rectified to meet the current best practices for SEO. An agency that provides SEO audit services will present you with an overall picture of your site after they have aggregated all the data and provide you with an easy to understand action plan.

When you take your car for an annual service, there might be some issues discovered that you may not have known about - even though everything looks fine on the surface. A big reason for going in for annual service is to catch the types of invisible problems that might turn into bigger issues over time and leave you stranded on the side of the road.

SEO audits are not dissimilar; we can pretty much guarantee your site will have some issues that are affecting its health or will be potentially damaging. If those issues are identified and put right as early as possible, they can improve rankings and prevent a site from incurring algorithmic or manual penalties at a future date. A few tweaks to your website might be all it needs for you to beat a competitor that was outranking you.

An SEO audit will not only identify issues that might be affecting the performance of your site in the eyes of the search engines but also has the potential to improve the user experience of your visitors.

Fixing issues that come to light after an audit can increase your rankings and gain your more traffic. Investing your money in an SEO audit and implementing the required changes will result in free organic traffic and better ROI for your online campaigns. If you are spending a fortune in ad spend, this can be cut back if your website is working to its full potential. Organic traffic will provide you with targeted leads or sales, night and day at no extra cost.

Another benefit of an SEO audit is after you have had your first one and the issues that are affecting your site have been identified, you'll know what to look out for in the future and won't be as likely to make the same mistakes again.

Your Site Can Benefit from SEO Audits Services If:

• If you've never had an SEO audit before
• Your website is seeing lower rankings or less traffic
• Your website is static with little or no growth
• You have a brand new website that you want to be running at its best from the get-go
• You have made some significant changes to your website or have recently migrated it
• You have multiple people working on your site
• Your site is loading slowly
• Your site has a high bounce rate
• You are in a competitive industry

Our SEO Audits are among the most comprehensive you'll find in the industry. We check for hundreds of individual pointers that may be potentially causing issues on your site. We take an in-depth look at technical, on-page, off-page, content, and site architecture SEO.

We also factor in the type of site we are auditing; for instance, a local business is likely to have different SEO issues to an International eCommerce store. While many SEO audit services give you an off the peg report, ours is a tailored report that offers both traditional SEO solutions as well as those that are specific to your business type and your niche.

To list everything we provide with our SEO audit services is beyond the scope of our guide, but here are a few of the essentials we cover when auditing a website:

Technical issues we explore but that are not limited to are indexing issues, crawl errors and optimization, site and page speed, robots.txt, XML site maps, redirects, and mobile-friendliness.

Some of the on-site factors we investigate include site architecture, structured data [Schema], keyword research, UX [site usability], internal linking and this is just scratching the surface.

Content issues that we look for include missing or poorly optimized title tags and meta descriptions, duplicate content, keyword cannibalization issues, thin or low-quality content, broken images and missing image alt-tags to name just a few.

We also carry out a thorough analysis of your link profile to check for any toxic links that could impact your website.

Local sites would include additional checks such as NAP consistency, GMB listing and local structured data.

This, of course, is just a snapshot of the work involved. Your assigned SEO expert will leave no stone unturned, checking hundreds of factors that could be affecting the performance of your website.

The Search Initiative is a world-class SEO agency with some of the brightest minds in the business. We have established ourselves as industry leaders with a proven history of providing first-rate SEO services. Check out our testimonials and case studies to discover how we have achieved our stellar reputation.

Let's be clear that if you decide on our SEO audit service, we take our time - there are plenty of other services that will provide you with a report much faster than ours. But is that really what you want - an automatically generated report? TSI is different because we have meticulous attention to detail: some might call us obsessive. Do you want thorough or fast? Your call!

SEO can seem like a foreign language to some; robot.txt, XML sitemaps, canonical tags, and so on. While many website owners might be au fait with SEO terminology for others, it will be baffling. That's why we make our reports easy to understand and actionable with clear steps to follow.

We have a team of world-class experts, all with an in-depth knowledge of modern SEO at your disposal. All of them are highly trained in several specialist tools to carry out the audit, as well as a proven process to identify any issues your site might be facing. This is manual work.

Our website SEO audit services start at $3.5k. It will depend on the size of the website.

Once you've paid for your audit, we will add you to our schedule, and one of our Senior SEO experts will be tasked with completing your review. It will take no longer than seven weeks, but our SEO audits are highly in demand, so be sure to sign up fast.

Our SEO audits use a combination of specialized tools and manual expertise to evaluate your site. This isn't your standard paint by numbers SEO audit but a comprehensive deep dive by an SEO expert with years of experience in the field.

No, this service doesn't include implementation, but we provide you with easy to follow instructions so that you or your developer can implement the required changes. We do offer full-service SEO on a monthly basis if you want a full hands-off solution.

It will depend on your budget, but a website is a dynamic entity, as is Google and the other search engines. Best practices for SEO and new solutions are changing all the time. So comprehensive SEO audits should be run on an ongoing basis. We would suggest a check every six months to a year. If you have made any significant changes to your site like migration or restructuring, then it would be advisable to run an SEO audit soon after the move.