Google Penalty Recovery Service

A penalty is something you get in sports for violating the rules of the game. A Google penalty, in a nutshell, is something you get for violating the Google Webmaster's Guidelines. They can be either manual (handed out by an actual person) or algorithmic - triggered by one of Google's algorithms.

A manual penalty is used against a site by Google after one of Google's employees has inspected it and decided that it is not compliant with Google's Webmaster Quality Guidelines. Matt Cutts, Google's former head of search quality, said that Google delivers more than 400,000 manual penalties every month.

If you get a manual penalty, specific webpages or your whole site will be ranked lower or disappear from the search results entirely.

It's easy to find out if you have a manual penalty as it will appear in Google Webmaster Tools. Log into your account and navigate to Security and Manual Actions and then to Manual Actions.

If you do have a manual action against your site, there will be an accompanying description that will provide you with the information on how you are violating Google's webmaster quality guidelines. Once you have fixed the issues, you can submit a reconsideration request.

Some of the most common causes of manual actions are; unnatural links, user-generated spam, hacked sites, thin content that brings no value, structured data issues, cloaking, spammy free hosting, or keyword stuffing.

While discovering that you have a manual penalty won't make you feel great, it shouldn't be that difficult to fix. This is especially true if you use a reputable Google Penalty Recovery Service such as ours. Your site should be given the all-clear from Google in a matter of weeks and can often bounce back much stronger than before because we go surpass the requirements and access any deeper issues that might not be spelt out for you.

This type of penalty isn't as clear cut as a manual one; you won't receive a warning in your Google Search Console. It will be more likely that you will see a drop in traffic from a specific date that coincides with one of Google's periodic algorithm updates. The causes of an algorithmic penalty are not always so obvious to pinpoint, and it might be that it is another issue with your site that is the factor for a loss in rankings. Finding the root cause of this type of penalty can take longer and is likely to be more time-consuming. To accurately determine what the issue or issues are will likely require an in-depth analysis of your site. Hiring a team with prior experience in penalty recovery is recommended as they will be able to zero in on the issue quickly and provide the best action steps going forward.

The Google Panda algorithm first appeared in February 2011 and was designed to penalise sites with low-quality content. Panda is particularly harsh due to it being a site-wide penalty so that rankings on all your web pages will be impacted. As Panda is a penalty inherently connected to low-quality content, the fix will require onsite optimisations to remove and replace your existing content with relevant, authoritative materials that bring value and knowledge to your clients. We are no stranger to fixing 'Panda hit' sites and can implement the remedial measures needed to get your website reindexed and back in Google's good books. We have premium content writers who are familiar with your niche and have experience in creating content that ranks.

Just over a year after Panda, the Google Penguin algorithm made its entrance in 2012. It is designed to punish sites that used spammy tactics like keyword stuffing. But it's primary target was aimed at poor quality links and paid link building. To recover from a Penguin penalty, you need to ensure your content is not over-optimised, spammy and is of good quality. You will also need to remove any unnatural links or low-quality links that are pointed at your site. While this can be a result of poor practices in link building, sometimes a competitor will try to outmanoeuvre you by using this tactic. We find that a combination of automated and manual methods achieve the best results when it comes to Penguin penalties.

When you receive a notification in Google Webmaster Tools about a manual penalty, it's best to work with the experts who know exactly what to do to help your site bounce back quickly, and land higher in the SERPs than pre-penalty. If you haven't received a warning but are seeing a substantial drop in rankings and traffic, then it could be an algorithmic penalty which is much harder to fix - this means you definitely need the experience of professional Google Penalty Recovery Services. Either way, if you believe you have been subjected to a penalty, you need to act fast and find a solution. The longer a penalty is in place, the longer it will impact your traffic and rankings.

When hit by a Google penalty, many website owners will panic and make changes to their sites that are unnecessary or actually makes things worse. Our Google Penalty Recovery Service team will assess your site and get to the root of the problem - and present you with a comprehensive plan of action. They will know the exact steps to take to get your website on the road to recovery.

Because not all Google penalty recovery services are equal!

The Search Initiative is a world-class SEO agency, highly respected in the industry. Our team members regularly speak at SEO events worldwide and lead the way in the latest research and development of best SEO practices.

Our team of SEO experts has a proven track record in penalty removal with demonstrable results. Using specialist tools and with an in-depth knowledge of penalty recovery, we will get your site back on track. We can also provide you with ongoing SEO services to ensure that your website continues on an upward trajectory.