"I wasn`t sure about making such an investment in my site that has been hit so hard by Google updates. The site was barely covering the cost to keep it up. But the site had a lot of good content I thought. I did a few calls with their sales team and they walked me through what an audit would do. Expectations were set well. I decided to commit and was pleasantly surprised. My project manager set up a call, we went through what would happen, timeframes, and deliverables. Incredibly professional. A few more emails and in a week, I received a keyword research doc on keywords the site could gain traffic from. It was clearly laid out and was a ton of work that I don`t have to do. It would have taken me weeks of non-stop analysis to put that together. A week later, the audit was done. The call was over an hour and went into the details of what is needed to recover the site. The level of detail was perfect. It was highlighted as high, medium, and low impact. With high, medium, and low difficulty rating. It was a very actionable report that I can work on. I will work on what they gave me and likely go back to the Search Initiative to help me when I get stymied again. Can`t recommend Matt`s team more highly. Konrad my project manager was amazing and Julia was incredible. She heads up Content there. She spent almost 2 hours working with me on content optimization and all things content. She really knows her stuff. The time and knowledge she shared with me was worth the price of the audit alone. If you are worried about the cost like I was, don`t be. You will get more value than you can imagine."
