The Objective
This voucher codes website is a big fish in the industry. Already having a great reputation and huge visibility, the main goal of the campaign was to help the site rank for the most competitive keywords that were barely at the second to the fifth page of Google US.
The Website History
The website came to us well optimized and doing well in the search results already. The previous SEOs had left us, however, with a lot of space for improvement in terms of the on-site optimization and developing a more authoritative link profile.
The Issues
Underdeveloped link profile
Internal navigation
Content not relevant to targeted keywords
Internal navigation
Content not relevant to targeted keywords
Course Of Action
After a solid keyword research that seems had not been done before, we decided to start by building a stronger foundation to help with the link building - so the on-site optimisation took initial priority. Starting with the basics, we cracked on irrelevant, duplicated or overly long meta titles.
Meanwhile, we also came to a conclusion that the whole structure should be reworked based on the keyword relevance. Going through that we didn't leave any broken internal/external links or missing images behind! Once everything got redesigned and fixed, we could finish up rewriting meta titles and descriptions to boost the consistency.
On-site issues fixed! Now it was the time to focus on well-balanced link building. We built an initial consistent and controlled number of generic and branded anchor text links each month preparing a foundation for a more aggressive next stage. Keyword enriched anchor texts pushed the most prominent keywords to the desired TOP5 just as expected, leaving the site there stable up to today.
Meanwhile, we also came to a conclusion that the whole structure should be reworked based on the keyword relevance. Going through that we didn't leave any broken internal/external links or missing images behind! Once everything got redesigned and fixed, we could finish up rewriting meta titles and descriptions to boost the consistency.
On-site issues fixed! Now it was the time to focus on well-balanced link building. We built an initial consistent and controlled number of generic and branded anchor text links each month preparing a foundation for a more aggressive next stage. Keyword enriched anchor texts pushed the most prominent keywords to the desired TOP5 just as expected, leaving the site there stable up to today.
