Case Study

Voucher Affiliate


This voucher codes website is a big fish in the industry. Already having a great reputation and huge visibility, the main goal of the campaign was to help the site rank for the most competitive keywords that were barely at the second to the fifth page of Google US.

Website History

The website came to us well optimized and doing well in the search results already. The previous SEOs had left us, however, with a lot of space for improvement in terms of the on-site optimization and developing a more authoritative link profile.

Issues Holding Website Back

Underdeveloped link profile
Internal navigation
Content not relevant to targeted keywords

Our Strategy

After a solid keyword research that seems had not been done before, we decided to start by building a stronger foundation to help with the link building - so the on-site optimisation took initial priority. Starting with the basics, we cracked on irrelevant, duplicated or overly long meta titles.

Meanwhile, we also came to a conclusion that the whole structure should be reworked based on the keyword relevance. Going through that we didn't leave any broken internal/external links or missing images behind! Once everything got redesigned and fixed, we could finish up rewriting meta titles and descriptions to boost the consistency.

On-site issues fixed! Now it was the time to focus on well-balanced link building. We built an initial consistent and controlled number of generic and branded anchor text links each month preparing a foundation for a more aggressive next stage. Keyword enriched anchor texts pushed the most prominent keywords to the desired TOP5 just as expected, leaving the site there stable up to today.


First six months of the serious growth in rankings led to much greater visibility and our goals achieved and surpassed. This site grew by an amazing 2017% organic traffic.


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Let the others do the talking

Five Star Rating

TSI has been a great asset to our team!

"They are very knowledgeable, quick to assist with any task or project we give them, and always produce high quality work. Definitely recommend TSI for your SEO needs."

Reese Moulton

Google Review

Five Star Rating

Blown Away by their Service!

"I recently worked with The Search Initiative and was blown away by their level of expertise and customer service. Their team helped recover my website from a Google update and I couldn't be happier with the results."

Dimitar Staykov

Google Review

Five Star Rating

Could not recommend TSI enough!

"Robert and there team have not only got us number #1 for our main keyword but also number #1 for the top 5 keywords in our industry, which is unheard of."

Wizard Enterprize

Google Review

Five Star Rating

Excellent SEO!

"Excellent SEO / digital strategy agency. 5* on all levels from communication, planning, execution, availability and delivery."

Sam Marks

Google Review

Five Star Rating

Top Notch SEO!

"Provide a top notch SEO service which provided us with consistant growth."

Brent Beeltje

Google Review

Five Star Rating

The Best SEO Agency!

"The best SEO agency I've ever worked with. I've been partnered with TSI for 4+ years now with great success. They took my website to the top of the search results and have kept me there over the years, overcoming competitors and algorithm changes."

Bryan Gill

Google Review

Five Star Rating


"Excellent project management and communication. We used them for six months and we're seeing a decent spike in sessions already."

Jennifer Roberge

Google Review

Five Star Rating

Great Service!

"Very prompt and accessible communication."

Annie Chau

Google Review

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