Case Study

Voucher Affiliate


This voucher codes website is a big fish in the industry. Already having a great reputation and huge visibility, the main goal of the campaign was to help the site rank for the most competitive keywords that were barely at the second to the fifth page of Google US.

Website History

The website came to us well optimized and doing well in the search results already. The previous SEOs had left us, however, with a lot of space for improvement in terms of the on-site optimization and developing a more authoritative link profile.

Issues Holding Website Back

Underdeveloped link profile
Internal navigation
Content not relevant to targeted keywords

Our Strategy

After a solid keyword research that seems had not been done before, we decided to start by building a stronger foundation to help with the link building - so the on-site optimisation took initial priority. Starting with the basics, we cracked on irrelevant, duplicated or overly long meta titles.

Meanwhile, we also came to a conclusion that the whole structure should be reworked based on the keyword relevance. Going through that we didn't leave any broken internal/external links or missing images behind! Once everything got redesigned and fixed, we could finish up rewriting meta titles and descriptions to boost the consistency.

On-site issues fixed! Now it was the time to focus on well-balanced link building. We built an initial consistent and controlled number of generic and branded anchor text links each month preparing a foundation for a more aggressive next stage. Keyword enriched anchor texts pushed the most prominent keywords to the desired TOP5 just as expected, leaving the site there stable up to today.


First six months of the serious growth in rankings led to much greater visibility and our goals achieved and surpassed. This site grew by an amazing 2017% organic traffic.


"Worked with Will and his team for a couple of months now. They are very professional and service oriented. Deliver on time and super responsive when I have had any questions or concerns."

Pär L Review

Pär L, SW Gambling Affiliate

"Great service. Each month our traffic increases and we get tons of new leads. The only issue for us is keeping on top of all the new business!"

Steve C Review

Steve C, USA Investment Website Owner

"The Search Initiative really know they're stuff; took our site from nowhere to first page of Google for lots of really important keywords. We'd happily recommend them."

Jon N Review

Jon N, UK Property Website Owner

"We are ranking a large site for multiple terms and whilst the foundations are still being laid in the project we can see the value and the future position of our site - this is one agency I would have no hesitation in recommending to anyone who is serious about growing their business!"

James T Website Owner

"I think your team has done a wonderful job. Jonny does great work and is a very knowledgeable project manger. I would recommend your services to others that are looking for a hands-off SEO approach."

Brad W Review

Brad W A Conversion Rate Optimisation Agency

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