Objective
This home and lifestyle site specializes in selling furniture for living rooms, kitchens and bedrooms. The main goal for the campaign was to increase revenue generated from SEO by improving the visibility across all their product ranges. This home and lifestyle e-commerce platform specializes in selling furniture for living rooms, kitchens and bedrooms. The main goal for the campaign was to increase revenue generated from SEO by improving the visibility across all their product ranges.
Website History
The site was fairly well optimized for SEO, but there were issues with internal links and duplicate pages across the site.
Issues Holding Website Back
Technical On-Site Issues
Low Authority
Thin Content
Our Strategy
We worked with the client to improve thin and duplicate content across the site, reduced the amount of duplicated pages and optimized the site in preparation for link building.
We used a combination of aggressive link building and natural link building from niche relevant bloggers with some optimized anchor text distributions. The main goal was to gain quality links that were not going to risk penalizing the client and gain authority.
We targeted easy wins at the start of the campaign to get return on investment for the client and now pursue considerably more competitive keywords with an increased budget.
Results
Within the first six months of the campaign the revenue had increased by 125% and is now consistently above six digits each month and has since doubled again.
Other Case Studies
Let the others do the talking
TSI has been a great asset to our team!
"They are very knowledgeable, quick to assist with any task or project we give them, and always produce high quality work. Definitely recommend TSI for your SEO needs."
Blown Away by their Service!
"I recently worked with The Search Initiative and was blown away by their level of expertise and customer service. Their team helped recover my website from a Google update and I couldn't be happier with the results."
Could not recommend TSI enough!
"Robert and there team have not only got us number #1 for our main keyword but also number #1 for the top 5 keywords in our industry, which is unheard of."
Excellent SEO!
"Excellent SEO / digital strategy agency. 5* on all levels from communication, planning, execution, availability and delivery."
Top Notch SEO!
"Provide a top notch SEO service which provided us with consistant growth."
The Best SEO Agency!
"The best SEO agency I've ever worked with. I've been partnered with TSI for 4+ years now with great success. They took my website to the top of the search results and have kept me there over the years, overcoming competitors and algorithm changes."
Excellent!
"Excellent project management and communication. We used them for six months and we're seeing a decent spike in sessions already."
Great Service!
"Very prompt and accessible communication."
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