Case Study

Holiday Rentals


This client wanted to rank for multiple location specific terms as well as broader keywords that will boost traffic across many different core pages on the site.

Website History

The site was SEO friendly and optimized for conversions at the start of the project, but their link profile was not as niche specific or powerful as the competitors.

Issues Holding Website Back

Small content issues
Low Authority

Our Strategy

The main reason the client was not ranking is because of their poor link profile. The first step of each campaign is to analyze the backlink profile to remove spammy and low value links that may prevent or hinder growth across the site.

We then began a full scale link building campaign to target various internal destination pages and other landing pages that targeted key terms such as ‘holiday homes’, ‘holiday villas’ and ‘holiday rentals’. We generated over 500 quality and niche relevant backlinks to the site.

One strategy we used was to create a guest post and embed a link within the article. This article generated over:

7.8k Facebook Likes
100 Twitter Shares
18 High Quality Backlinks


The link building campaign escalated a traffic increase of 98.88% through Google organic search.

Site usage metrics also improved over this period showing that we had targeted the right traffic generating keywords that also converted into more revenue.

Google delivered 61.95% more transactions and 64.35% revenue than it did the previous year.


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Let the others do the talking

Five Star Rating

TSI has been a great asset to our team!

"They are very knowledgeable, quick to assist with any task or project we give them, and always produce high quality work. Definitely recommend TSI for your SEO needs."

Reese Moulton

Google Review

Five Star Rating

Blown Away by their Service!

"I recently worked with The Search Initiative and was blown away by their level of expertise and customer service. Their team helped recover my website from a Google update and I couldn't be happier with the results."

Dimitar Staykov

Google Review

Five Star Rating

Could not recommend TSI enough!

"Robert and there team have not only got us number #1 for our main keyword but also number #1 for the top 5 keywords in our industry, which is unheard of."

Wizard Enterprize

Google Review

Five Star Rating

Excellent SEO!

"Excellent SEO / digital strategy agency. 5* on all levels from communication, planning, execution, availability and delivery."

Sam Marks

Google Review

Five Star Rating

Top Notch SEO!

"Provide a top notch SEO service which provided us with consistant growth."

Brent Beeltje

Google Review

Five Star Rating

The Best SEO Agency!

"The best SEO agency I've ever worked with. I've been partnered with TSI for 4+ years now with great success. They took my website to the top of the search results and have kept me there over the years, overcoming competitors and algorithm changes."

Bryan Gill

Google Review

Five Star Rating


"Excellent project management and communication. We used them for six months and we're seeing a decent spike in sessions already."

Jennifer Roberge

Google Review

Five Star Rating

Great Service!

"Very prompt and accessible communication."

Annie Chau

Google Review

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