The site was SEO friendly and optimized for conversions at the start of the project, but their link profile was not as niche specific or powerful as the competitors.
Small content issues
The main reason the client was not ranking is because of their poor link profile. The first step of each campaign is to analyze the backlink profile to remove spammy and low value links that may prevent or hinder growth across the site.
We then began a full scale link building campaign to target various internal destination pages and other landing pages that targeted key terms such as ‘holiday homes’, ‘holiday villas’ and ‘holiday rentals’. We generated over 500 quality and niche relevant backlinks to the site.
One strategy we used was to create a guest post and embed a link within the article. This article generated over:
7.8k Facebook Likes
100 Twitter Shares
18 High Quality Backlinks
Site usage metrics also improved over this period showing that we had targeted the right traffic generating keywords that also converted into more revenue.
Google delivered 61.95% more transactions and 64.35% revenue than it did the previous year.
TSI has been a great asset to our team!
"They are very knowledgeable, quick to assist with any task or project we give them, and always produce high quality work. Definitely recommend TSI for your SEO needs."
Blown Away by their Service!
"I recently worked with The Search Initiative and was blown away by their level of expertise and customer service. Their team helped recover my website from a Google update and I couldn't be happier with the results."
Could not recommend TSI enough!
"Robert and there team have not only got us number #1 for our main keyword but also number #1 for the top 5 keywords in our industry, which is unheard of."
"Excellent SEO / digital strategy agency. 5* on all levels from communication, planning, execution, availability and delivery."
Top Notch SEO!
"Provide a top notch SEO service which provided us with consistant growth."
The Best SEO Agency!
"The best SEO agency I've ever worked with. I've been partnered with TSI for 4+ years now with great success. They took my website to the top of the search results and have kept me there over the years, overcoming competitors and algorithm changes."
"Excellent project management and communication. We used them for six months and we're seeing a decent spike in sessions already."
"Very prompt and accessible communication."
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Ask yourself: Am I ready for a serious boost in traffic and rankings?
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