.

Case Study

E-commerce SEO Case Study

Objective

This e-commerce site sells high-end chocolate products in the USA and around the world. The campaign’s goal was to increase conversions and improve traffic by revamping the client’s link building strategy and carrying out a detailed SEO audit.

Website History

The client sought out The Search Initiative’s services to improve their traffic metrics by carrying out a thorough on-site SEO audit, increasing conversions, and developing a credible link building strategy. Over the last two years of working with this client, we have managed to do just that.

Challenges the Website Had to Overcome

  • Crawl and Index Management
  • An abundance of 404 Pages and Broken Links
  • Speed Optimization and Lack of a Content Strategy

Course of Action

An SEO audit of the client’s website highlighted multiple issues that are typical of e-commerce sites. After analyzing data from Google Search Console and Ahrefs, we decided to prioritize fixing poor crawl and index management, broken links, optimizing the website for speed, and improving the client’s content strategy.

E-commerce sites often struggle with broken links, as they clear out pages with sold-out or discontinued products without taking care of the links leading to these pages. We crawled the client’s website in search of the broken links and manually removed them. Wherever possible, we resorted to replacing the links leading to broken pages with new ones that linked to relevant, working pages. We have applied simple directives to prevent Google’s crawlers from recognizing URLs of no use to the users, as well as non indexed pages that we deemed unworthy of popping up on the search results page, thus resolving the crawl and index management issues.

Page speed optimization was another key factor that resulted in increased traffic on the client’s website. To accomplish this, we moved the site to Cloudfare’s content distribution network, which allowed for quicker connection time for users located further away from the client. We also took advantage of its optimization tools which reduced the loading times for on-site content.

Finally, we have completely revamped the client’s content strategy by creating original content that could be later used to funnel users to the product pages. Many e-commerce sites ignore topical relevance in favor of creating product-specific content. We created more shareable, informational content that targeted high-volume keywords relevant to the client’s niche, and added internal links to the money-making pages within those on-site content pieces.

In addition to the steps outlined above, we have helped the client build authority by creating a Google My Business account, sourcing positive reviews from their customers, as well as expanding the client’s outreach efforts to include high-ranking, topically adjacent blogs, improving upon the existing link building strategy.

Results

After implementing the changes described above, organic traffic during the client’s seasonal peaks (Christmas and Valentine’s Day) increased by 50.47% in sessions compared to the previous year, resulting in an additional 72.31% increase in revenue.

Graph


Aside from the seasonal peaks, overall transactions on the client’s website increased by 93.20%, and their revenue has increased by 39.45%.

Statistics

See the full case study online


Check our services

Let the others do the talking

Five Star Rating

TSI has been a great asset to our team!

"They are very knowledgeable, quick to assist with any task or project we give them, and always produce high quality work. Definitely recommend TSI for your SEO needs."

Reese Moulton

Google Review

Five Star Rating

Blown Away by their Service!

"I recently worked with The Search Initiative and was blown away by their level of expertise and customer service. Their team helped recover my website from a Google update and I couldn't be happier with the results."

Dimitar Staykov

Google Review

Five Star Rating

Could not recommend TSI enough!

"Robert and there team have not only got us number #1 for our main keyword but also number #1 for the top 5 keywords in our industry, which is unheard of."

Wizard Enterprize

Google Review

Five Star Rating

Excellent SEO!

"Excellent SEO / digital strategy agency. 5* on all levels from communication, planning, execution, availability and delivery."

Sam Marks

Google Review

Five Star Rating

Top Notch SEO!

"Provide a top notch SEO service which provided us with consistant growth."

Brent Beeltje

Google Review

Five Star Rating

The Best SEO Agency!

"The best SEO agency I've ever worked with. I've been partnered with TSI for 4+ years now with great success. They took my website to the top of the search results and have kept me there over the years, overcoming competitors and algorithm changes."

Bryan Gill

Google Review

Five Star Rating

Excellent!

"Excellent project management and communication. We used them for six months and we're seeing a decent spike in sessions already."

Jennifer Roberge

Google Review

Five Star Rating

Great Service!

"Very prompt and accessible communication."

Annie Chau

Google Review

. . .

How can we help you?

We'd love to tell you more!

Send us your name, email, website, and any detailed information you can provide about the project, and we’ll get back to you within 24-hours with a plan to get to First Page in Google.

Ask yourself: Am I ready for a serious boost in traffic and rankings?

Demand for our team of experts is high, and there are limited spaces available for new clients, so contact us and claim your spot today!