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Case Study

Computer Games

Objective

This site had previously undergone some SEO campaigns and had not seen the progress that they had desired. The core keywords are all variations of video game titles, with regular adjusting of targets as new popular games are released.

Website History

This site had been using SEO services before but was not ranking for many terms and had a few on-site adjustments that needed to be made. The content was comprehensive and well optimized for ranking, so the campaign mostly required fixing a few on-site issues and then building authority.

Issues Holding Website Back

Technical On-Site Issues
Low Authority

Our Strategy

Since this website had previously been optimized for SEO the on-site audit turned up a few issues but things were generally well optimized already. However, upon conducting a backlink audit we found a few suspect links that were holding them back.

We continued to develop on their link building strategy and started with a more aggressive link generating campaign; after few months we then switched back to a more outreach led link building strategy. This allowed them to see fast growth in the beginning of the campaign but maintain their top spots, despite Google updates, due to the high proportion of outreach links balancing the profile.

Results

The site went from 20,000 monthly users per month to over 100,000 - all within just 6 months - an increase of 450%. In terms of keywords, as shown by the SEMRush data, during the duration of the campaign we've taken a site that ranked for less than 1000 keywords to over 17,000.

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"I recently worked with The Search Initiative and was blown away by their level of expertise and customer service. Their team helped recover my website from a Google update and I couldn't be happier with the results."

Dimitar Staykov

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"Robert and there team have not only got us number #1 for our main keyword but also number #1 for the top 5 keywords in our industry, which is unheard of."

Wizard Enterprize

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Excellent SEO!

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Sam Marks

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Bryan Gill

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Annie Chau

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