This social media marketing site specializes in selling monthly subscriptions to achieve better social proof on Facebook, Instagram, and other social networks. The goal for this campaign was to determine what type of algorithmic penalty hit the site and to take action on getting it lifted.
The client joined The Search Initiative with a heavy algorithmic penalty. Traffic at the time had decreased significantly to almost 1/10th of the previous volume.
Issues Holding Website Back
Spammy Link Profile
Technical On-Site Issues
Course of Action
We manually reviewed the link profile by first collecting links data from Google Search Console, AHREFS, Majestic, Moz and SEMRush. Following a list of criteria, we reviewed each of the links pointing towards the site to determine toxicity and added suspicious URLs/domains to the disavow file.
The next step taken was a full, comprehensive onsite audit where we reviewed the site and created an in-depth 30-page document addressing many onsite, technical and content related issues. We worked with the client on fixing these issues across the site, reduced the amount of thin and duplicated content pages, optimised page speed, HTTPS conflicts.
Keyword cannibalisation proved to be another issue for one of the core pages that the client was targeting. To fix this, we deoptimized the colliding page and suggested new page titles, headings and meta descriptions for both of the pages that were cannibalized. After the fix, the core page we were targeting jumped over 20 positions into the first page.
Our strategy following the audit was to target easy wins to get return on investment for the client and improve visibility by pushing core keywords in the top 3 pages into the first page. Once traffic was brought to normal, we focused on improving CTR and CRO to capitalise on the increased visibility.
Since lifting the penalty, we saw a 388.48% revenue increase, 1,186.99% ROI increase, 7,610.70% leads increase and 377% CTR increase.
Comparing against the starting month, we gained the following results:
- 15,644.04% increase in search traffic from 1,308 to 205,932 sessions a month.
- 9,109.56% increase in search traffic from 1,036 to 95,411 users a month.
Here’s how the client’s site is doing now:
Let the others do the talking
TSI has been a great asset to our team!
"They are very knowledgeable, quick to assist with any task or project we give them, and always produce high quality work. Definitely recommend TSI for your SEO needs."
Blown Away by their Service!
"I recently worked with The Search Initiative and was blown away by their level of expertise and customer service. Their team helped recover my website from a Google update and I couldn't be happier with the results."
Could not recommend TSI enough!
"Robert and there team have not only got us number #1 for our main keyword but also number #1 for the top 5 keywords in our industry, which is unheard of."
"Excellent SEO / digital strategy agency. 5* on all levels from communication, planning, execution, availability and delivery."
Top Notch SEO!
"Provide a top notch SEO service which provided us with consistant growth."
The Best SEO Agency!
"The best SEO agency I've ever worked with. I've been partnered with TSI for 4+ years now with great success. They took my website to the top of the search results and have kept me there over the years, overcoming competitors and algorithm changes."
"Excellent project management and communication. We used them for six months and we're seeing a decent spike in sessions already."
"Very prompt and accessible communication."
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