Tired of SEO agencies that overpromise and underdeliver?

We Guarantee At Least Break-Even
ROI By Month Six

We only take clients where we're confident we can deliver ROI within six months.
No 10x promises. Just real growth tied to real revenue.

Trusted by growth-focused brands doing $500K–$5M in competitive niches.

As featured by:

We do things differently to what you're used to...

Blue Commet

First and foremost, not all projects are eligible for our service.

We only take on sites where we're highly confident that an ROI can be achieved by month six.

That means by the end of month six, the profit you've made from our work should at least cover what you've paid us for that month.

After that?

You're in the green, and we keep scaling.

That's the standard we hold ourselves to.

And it's the reason we turn down roughly a quarter of the inquiries we get.

Founder working at a laptop

Here's How We Actually Work

The Search Initiative team at work

Most agencies take any client with big enough budget.

We don't care about how big your wallet is.

What we care about is:

  1. Will this be a worthwhile endeavour for the client?
  2. If so, the client will likely stay with us longer, to make more and more profit.
  3. Will the site enrich the SERPs with something better than, or at least unique to what's already in the top 10?

To ensure this, we must first vet your site.

We look at your technical foundation, rankings, keyword opportunity, competitive landscape, conversion data, AOV, and profit margins. Then we run the numbers.

If the numbers make sense, we move forward. If not, we recommend something else.

Is Our ROI Obsession Just a Sales Tactic?

Of course it sounds lovely to have an agency tell you they care so much about your ROI.

But there's a more self-serving reason why everything we do is based on ASAP-ROI.

From how we vet projects, to keywords we select, to strategies we come up with & prioritise, budget range we suggest, and KPIs we set out to achieve.

...and it comes down to 2 things:

  1. All our clients are with us on a monthly rolling basis.
    So if anyone wants to leave, they can do so at any time with just a 30 day cancellation notice.
    What keeps clients with us is good work, and good results. Not contractual obligations.
  2. It's cheaper to keep a client than to replace.
    We've been doing this for long enough to know that if a client gets ROI within the first 6 months, they're far more likely to stay with us for 2 or more years.
    And if a client stays with us for longer, we make more money.

The Man Behind TSI

I'm Matt Diggity.

I've been doing SEO since before it was cool. Built multiple seven-figure businesses. Ranked hundreds of sites in brutal niches. Founded companies like Diggity Marketing, Authority Builders, LeadSpring, and The Affiliate Lab.

I also host the Chiang Mai SEO Conference, one of the biggest gatherings of SEO professionals on the planet.

At The Search Initiative, I've pulled together a senior team that's been doing this for years. We're not guessing. We're applying what we've tested and proven across hundreds of sites.

We're already building for the future of search, making sure our clients show up in AI answers when buyers ask for help.

If you want us to vet your site and see if it qualifies, click below.

You'll get a free audit either way.

Matt Diggity

Here's What Happens In The First 6 Months Working With Us

Month One - Discovery and Strategy

We go through your site with a fine-tooth comb. Technical audit. Competitor analysis. Keyword research focused only on commercial intent keywords.

We examine the sites beating you and figure out why. We build the strategy.

Then we present it. Every issue. Every solution. Every expected outcome. If Google doesn't respond as predicted, here's plan B, C, and D.

We plot every deliverable on a graph. The y-axis is impact. The x-axis is effort. Low-effort, high-impact work gets done immediately.

At the end, we show you three budget options. Minimum, middle, and maximum. You pick based on your goals and cash flow.

Month Two Onward - Execution

We execute everything. Technical fixes. Content. Link building. Internal linking. Conversion rate work. AI search optimization.

You get a live dashboard showing every task and who's working on it, percentage completed, approval & comment options.

Not just for the current month but up to 4 months into the future. Full transparency of work.

Monthly strategy calls with your account manager. What's working, why, and what we're adjusting.

Month Six - Evaluation

By this point, you should be breaking even or at least close to it.

If you are, we keep scaling. If not, we adapt the plan. It's our job to deliver ROI.

Growth chart

What You Actually Get

Honest vetting before we take your money

We'll tell you if your site can realistically rank and break even by month six. If it can't, we won't take the project.

Strategy built around commercial intent keywords

We only focus on keywords that drive sales. Traffic that doesn't convert is worthless.

Prioritized execution for fast ROI

Low-effort, high-impact work first. We're not wasting six months on things that don't matter.

Full transparency

Live dashboard. Monthly calls. Direct access to your account manager. No black box.

End-to-end execution

We implement everything we recommend. You don't need to coordinate with five vendors.

AI search optimization included

We structure your site to show up in ChatGPT, Perplexity, Google AI Overviews. Your competitors aren't doing this yet.

No long-term contracts

Monthly rolling agreement. 30-day cancellation notice. You stay because we're delivering, not because you're locked in.

Who This Is For (And Who It's Not For)

This is for you if:

  • You're doing $200K to $10M+ in revenue
  • You have a strong combo of average order value, profit margins and conversion rate.
  • You have a product/service that provides something better than or at least unique to what's already at top of the SERPs.
  • You understand SEO takes time but you expect to see ROI within a reasonable timeframe.

This is NOT for you if:

  • You're looking for overnight results or have absurdly unrealistic expectations.
  • You cannot afford a minimum of $3.6k/month. That's the minimum we work with for the fully managed service.
  • You think being rude is acceptable. We have zero issues firing disrespectful clients.
  • You or your staff are always impossible to get a hold of. We like being able to collaborate with our clients.

Some Fruits From Our Labour

Ecommerce Growth

Traffic up 115% and revenue tripled in 9 months by building topical authority.

From Penalty to Profit

Heavy algorithmic penalty fixed. Revenue up 388%. ROI up 1,100%. Leads up 7,600%. Sessions up 15,000%.

User-First Breakout

Traffic from 1,040 to 40,284 monthly sessions. Up 3,773% with a custom user-first plan in less than 12 months.

Programmatic Scale

500 quality pages from a single template. Sessions up 38%. Natural links from 700 referring domains including Oracle and Google.

AI Traffic Growth

2,300% increase in AI search traffic. 90 AI Overviews in 12 months. Went from invisible to cited across multiple AI platforms.

What Our Clients Say About Us

Your Move

SEO is changing fast.

Google's algorithm shifts. AI search is rising. Your competitors are investing in organic.

The only real risk is doing nothing and expecting things to get better on their own.

We can vet your site for free. We'll tell you honestly if we think you can break even by month six. If yes, we'll show you the plan. If no, we'll tell you why.

Either way, you'll know where you stand.

You'll get a free audit either way.

FAQ

We typically see a budding of results going in the right direction within the first 3 - 4 months. Bigger wins kick in with compounding authority in the months that follow. We aim for break-even ROI by month six.

Deep audit, analysis and diagnosis, competitor research, strategy build, prioritization of resources & deliverables, execution roadmap (for up to 4 months), and 6 month KPIs. This always costs $3,600 regardless of your total budget.

We figure out why, adapt the plan and keep working. You're on a monthly rolling agreement, so if you're unhappy, you can leave with 30 days notice.

We look at your average order value, profit margins, and conversion rates. Then we calculate how many additional sales or leads you need to make enough profit to cover our fees by month six.

Yes. Roughly one in 4 that enquire through. If we don't think you can realistically break even by month six, we won't take the project on.

Month one is always $3,600. From month two onward, you pick a budget between minimum and maximum based on what your site needs. We don't charge more than the maximum, even if you have a bigger budget, as that would be your point of diminishing returns.

Monthly rolling. 30-day cancellation notice. No long term contracts.

A lead strategist builds the plan. Technical SEO, content, and link teams execute. You get one account manager who coordinates everything and is your point of contact.

Our primary focus is speedy ROI, which is ensured in a few different ways, including how we vet projects, focusing only on money-making keywords, how we prioritise deliverables, and KPIs we work towards. We don't lock you into long-term contracts. Due to our advanced reporting technology, you always have absolute clarity on past, present and future deliverables.

START HERE

You'll get a free audit either way.