Home Furniture

Case Study


This home and lifestyle site specializes in selling furniture for living rooms, kitchens and bedrooms. The main goal for the campaign was to increase revenue generated from SEO by improving the visibility across all their product ranges.

Website history

The site is fairly optimised for SEO conversion at the start, but there were issues with internal links and duplicate pages across the site.

The main issues holding the site back were

  • Technical On-Site Issues
  • Low Authority
  • Thin Content

Our Strategy

We worked with the client to improve thin and duplicate content across the site, reduced the amount of duplicated pages and optimised the site in preparation for link building.

We used a combination of aggressive link building and natural link building from niche relevant bloggers with some optimised anchor text distributions. The main goal is to gain quality links that are not going to risk penalizing the client and gain authority.

We targeted easy wins at the start of the campaign to get return on investment for the client and now pursue considerably more competitive keywords with an increased budget.


Within the first six months of the campaign the revenue had increased by 125% and is now consistently above six digits each month and has since doubled again.