Having an online presence has never been as important as it is now. Work with an SEO expert today to rank your business in the SERPs.

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How Can Our SEO Marketing Experts Help You?

Our Search Engine Optimization experts are ready to help your business succeed!

Just send us your details, name, email, website, and any other information you can provide us about your project, and we will get back to you within 24 hours with a plan to boost your rankings and traffic.

Our team of SEO consultants is in high demand, and we only have limited spaces available for new clients, so don't delay, contact us now.

Why Hire an SEO Expert From The Search Initiative?

The Search Initiative is an industry leader at the forefront of cutting-edge SEO. We are continually updating our strategies to meet Google's best practices. With hundreds of satisfied clients, we have an impeccable track record, with case studies and testimonials to prove it.

Elite SEO Selection

Our SEO experts go through a rigorous process to join The Search Initiative. Each member of our team is highly-educated and hand-picked from the top universities. Of the hundreds of applicants who apply, only a few will make the grade to join our team. Once they have joined TSI, they go through our intense in-house SEO Academy. After completing this vigorous training program, these smart and passionate people become world-class SEO professionals who have the expertise to transform a struggling website into a success.

When you partner with us at TSI, you will have a dedicated SEO expert assigned to you.

They will work in tandem with our talented in-house team of professional content writers, outreach specialists, and design wizards to give you the best service possible.

Our Guide to Hiring an SEO Expert

If we haven't convinced you yet that if you are looking for the best SEO marketing experts in the business, then you don't need to look any further, we have added this handy guide for you. It will dig deeper into what an SEO expert does, the benefits of hiring one, and the pitfalls to avoid.

What Does an SEO Expert Do?

To begin with, your consultant will perform an in-depth audit of your website. They will establish if and where your site has any weak points, and find any quick fix errors that can give your early wins. The initial audit will cover technical SEO, on-site content and code, competition analysis, and a backlink analysis amongst other factors. An action plan will be put in place to optimize these areas. An SEO analyst will also set up detailed tracking to monitor a number of important metrics.

While each website is different and requires a different approach, we have the same goals of increasing ranking, increasing traffic, and building sales or leads. This will be achieved by keyword research, developing new content, building high-quality, niche relevant links, and implementing conversion rate optimization.

Your SEO consultant will be consistently proactive, increasing your site's authority and value as well as being aware of any algorithm updates that might impact your site.

A reliable SEO expert will communicate with you regularly and answer any concerns you might have. They will be completely transparent about any changes they are making to your site. Your consultant should also provide you with monthly reports detailing implementations made, your site's progress, statistics, and an action plan in an easy to understand format.

The Benefits of SEO for Your Business

While in the past it was said that every business should have a website, now it is now true that every business should have a website that's better than their competition. We could list dozens of reasons on how SEO could benefit your business, but here are a few simple ones to get started:

Increased ROI - If you are ranking high in Google for the search terms that your targeted audience are looking for, you can guarantee that your conversions will be through the roof. Good SEO will help you outrank your competition when it comes to these terms or keywords. Organic SEO listing receives 90% more clicks than pay per click advertising, which makes strong SEO a better long-term strategy for your business.

It builds brand awareness and credibility - Users trust Google rankings because they are better and better at filtering out spam and listing credible sources at the top of the SERPs. By appearing high in the rankings, you'll automatically be seen as a trusted and credible website source.

Remain competitive - Do or die! If you don't have an SEO strategy implemented for your site, you'll be left on the wayside. A lot of businesses hire SEO professionals in order to outrank their competitors, and chances are that your competitors do too. Your best defence is an attack - rank your site better and hire solid SEO experts.

The Benefits of Hiring an SEO Expert

Most businesses aren't SEO oriented - they sell products, services and spend a lot of time and energy keeping ahead of the game and attracting clients. Chances are that even in better times, it would have been hard to delegate someone to the full-time task of figuring out how to better their SEO, or making an investment and hiring a full-time SEO expert. SEO takes time, knowledge, ongoing understanding of the latest Google best practices and a passion for the work involved.

Here are some benefits of outsourcing your SEO to professionals:

• Save time - Even if you fancy yourself as a bit of an SEO aficionado, is it a task that you should be involved with full time, or is your time better spent on managing your business operations? SEO has numerous components that all need to work in harmony to produce the best results: this is extremely time-consuming. You need to consider technical, on-page SEO, link building outreach and copywriting - if you haven't got the time to manage all the different factors, the performance of your website will suffer. On top of this, you'll need to learn how to use specific tools and keep up to date with all the latest industry changes. Outsourcing to search engine optimization experts who can focus all their effort on your website will save you both time and money. Let's go back to the car mechanic analogy - you wouldn't try to save money by servicing your car fleet by yourself?
• Knowledge - While there are certainly lots of so-called 'SEO experts' out there, the ones that are indeed experts in search engine optimization are going have a vast skill set and plenty of experience, and use trusted white hat methods. A website SEO consultant working for an agency such as TSI will be immersed in SEO, not just on a theoretical level, they will be in the trenches, so to speak every day implementing SEO strategies that move the needle.
• Be ahead of the curve - The best SEO marketing experts are constantly aware of Google's ever-changing algorithm updates and the latest optimization techniques and strategies that will keep you ahead of your competitors. They will contribute to industry-related blogs and websites as well as be active in the SEO community. If you are a busy business owner, keeping track of the latest SEO changes is going to be virtually impossible - you have your own business to run.

With all the resources available online, it might seem that SEO is simple to learn and implement. But the fact is that an SEO expert will have worked on hundreds of sites, while you will be likely working on your first site. Would it be wise to test your new-found SEO skills on your own website? What might seem an insignificant error could end up as a costly mistake that will require time and money to rectify.

Hiring an SEO expert will give you a better ROI than any other marketing method. You should also take into account that by outsourcing to a professional, you won't have to pay for expensive SEO tools and software or other in-house expenses that will be absorbed by the agency.

Guidelines to Follow When Hiring an SEO Expert

It's very easy to be fooled by someone claiming that they are an 'SEO Expert.' You'll land on their webpage and see that they not only guarantee #1 rankings, but they are Google certified SEOs. Sounds great? Rankings can't be guaranteed even Google's webmaster guidelines state, 'No one can guarantee a #1 ranking on Google'. Secondly, there is no such thing as a Google certified SEO, made up qualifications are not cool!

There are plenty of SEO marketing experts that are reputable and trustworthy, but you need to do your homework. They should be transparent and able to answer all your questions and ideally have a proven track record of successful clients.

If you have any further questions regarding our SEO services, please reach out, we'd love to hear from you.